Count the big names in the dairy packaging circle
the dairy industry in 2005 is changing. In the opportunities and challenges, dairy enterprises are looking for their own development path. First, the marriage of several top dairy enterprises with foreign countries: Sanlu "marriage" Fonterra will rewrite the pattern of China's dairy industry; Mengniu joined hands with Danish ala fouz, the second largest dairy giant in the world; Richkeen company of the UK and uni president subscribed for 50% equity of Wandashan together, and Danone Asia Co., Ltd., the third largest shareholder of Bright Dairy, announced to increase its shareholding in bright, raising the shareholding ratio to 20.01%. In 2005, the strong combination of domestic and foreign dairy industry that frequently flashed can not help but exclaim that the dairy industry has entered the final era of restructuring and integration. Secondly, dairy enterprises have penetrated into the most critical social events in social life and become the protagonists: on November 16, 2005, BOCOG and Yili Group held a signing ceremony at 70 ~ 94hr15n in Hohhot. Yili Group officially joined hands with the 2008 Olympic Games and became the sponsor of the 2008 Beijing Olympic Games. So far, it is the only enterprise in China's dairy industry and food industry that has been selected as the Olympic sponsor; Mengniu Group successfully sponsored the popular national "super girl", becoming one of the biggest beneficiaries in this major entertainment event in China. We can clearly see from these events that the core of dairy enterprises' current competition is also focused on technology, brand, capital and other comprehensive strength from the initial scale and price. In the competition in the field of dairy products, the packaging factor has gradually become an important bargaining chip in the competition. It has developed with the development of Wu Guanghui, deputy general manager of COMAC, and has a profound impact on the development of the dairy industry. The adoption of high-quality packaging is a necessary means for dairy production enterprises to expand market share and production scale. Next, let's see the "big names" in the field of dairy packaging at this stage
in the field of yogurt and liquid milk, plastic bottles and barrels show the high status.
the packaging containers of yogurt and liquid milk are mainly plastic bottles, barrels, cups, roof bags, Tetra Pak and other forms. Since Beijing Sanyuan dairy group first launched HDPE plastic barreled milk in 2004, the edible crops of major dairy enterprises have continued to grow throughout the year, unwilling to fall behind, and have launched plastic barreled milk and yogurt one after another. After a period of low tide in the early stage of its emergence, this packaging form has been gradually recognized by more consumers with the increase of household consumption of dairy products, and has achieved good results in the market. This market reaction also proved the correctness of many dairy enterprises' great confidence in the packaging prospect at the beginning. Because dairy products have high requirements for oxygen resistance in packaging, cartons are the most ideal packaging. However, at present, there are few high-capacity cartons, and even if there are, the price is relatively high, which also makes plastic barrels become an ideal high-capacity packaging. Moreover, HDPE plastic barrels are more versatile in label appearance and printing color, and the product filling equipment is more versatile and adaptable. The same equipment can be applied to plastic barrels of different types, diameters and capacities. In contrast, the filling equipment of the roof packaging can only correspond to the roof packaging of the only caliber, and the interchangeability and flexibility of the products are poor. This change has directly caused the current situation that the use of roof packaging has shown a downward trend in recent years. According to the survey, top dairy enterprises are constantly improving the types of plastic barreled dairy products, and some new products also prefer plastic barreled packaging. I believe that with the continuous improvement of consumers' consumption of dairy products, we will see a greater development of plastic barrel packaging
hdpe plastic bottle packaging is also a very popular packaging form in the market in recent two years. Its changeable bottle shape and eye-catching label design have achieved good market response. Weiquan yogurt is the main product launched by Hangzhou Weiquan food company. In addition to single cup paper cup packaging, its main packaging form is HDPE plastic bottle packaging. This packaging form has injected new vitality into China's dairy packaging market, and its market sales performance is extremely excellent. Recently, Yili Group also launched yogurt products packaged in plastic bottles, which has received good market feedback. It is particularly worth mentioning that the "super girl" program sponsored by Mengniu Group was popular nationwide in 2005, which greatly increased the sales of Mengniu yogurt products. From January to June 2005 alone, the sales of Mengniu yogurt in the country increased by 2.7 times over the same period last year, and many sales terminals were in short supply. The plastic bottle packaging of Mengniu yogurt has also become more popular with the popularity of products
big fruit yogurt products are hard to find a "happy husband"
big fruit yogurt has long been very popular and popular abroad, especially we can see half a kiwi fruit or other large fruit blocks appear directly in the products. In 2004, the domestic dairy giant Guangming Dairy Co., Ltd. launched the first big fruit yogurt product in China - "Guangming big fruit yogurt", which launched the market of big fruit yogurt products. Subsequently, Mengniu Dairy Co., Ltd. also launched such a product "Mengniu large fruit yogurt". The pulp size of the two products are: "bright big fruit yogurt" - the diagonal length of the fruit is 12~21mm; "Mengniu big fruit yogurt" - the diagonal length is 25mm... It can be said that the size of big fruit yogurt has been increasing since its inception, and the product has been in a hot sales situation. Through the survey, we learned that many consumers' requirements for large fruit grains are still growing, and they hope that larger fruit blocks will appear in the products to meet the needs of taste and nutrition
in this market situation, large fruit filling has always been the yogurt filling technology that dairy enterprises pay great attention to. However, professional and advanced large fruit filling technology and equipment are extremely scarce, so that many dairy enterprises can only produce this kind of products by modifying their own equipment at present. It is reported that Shanghai Siguo recently launched a special filling equipment for large fruit pulp yogurt, and Yili has purchased the equipment for the production of large fruit yogurt. If professional filling equipment suppliers can meet the requirements of dairy enterprises in terms of the size of filling pulp, the impact of filling valve on the viscosity of yogurt, filling speed and accuracy, it is believed that this kind of professional large fruit filling equipment will have a large market
independent small bag milk powder packaging will become a new protagonist
in 2004, the national milk powder output was about 1.42 million tons, with the proportion of about 20.7% whole milk powder, 13.6% sweetened milk powder, 3.0% skimmed milk powder, 37.7% infant milk powder, 25.2% other milk powder (middle-aged and elderly milk powder, maternal milk powder, hypoglycemic milk powder, various fortified milk powder, etc.), The structure of milk powder products has changed greatly, and the formula milk powder suitable for the nutritional needs of different groups has accounted for more than half of the milk powder output. It can be seen that the market of milk powder products in China is developing more rapidly. In particular, Sanlu Group invested 180million yuan to build the first high-end formula milk powder production line in Asia, which marks that domestic brands have successfully broken through technical barriers, officially entered the high-end formula milk powder market, and launched a positive confrontation with foreign brands
milk powder packaging has always been dominated by large bag packaging and metal cans, and the packaging capacity is generally 500g~1000g. Although the metal can packaging is high-end, due to its high price, consumers will generally choose large bags of milk powder. With the acceleration of the pace of life, convenient and fast packaging forms have become the favorite of consumers. Therefore, independent small packaging has become a widely used packaging form in milk powder packaging by dairy enterprises
dairy enterprises all hope to improve the production efficiency of single machine equipment, so as to reduce the purchase volume of equipment, the floor area of plant, the number of equipment maintenance, and finally achieve the effect of reducing production costs. The capacity of small packages of milk powder is generally between 20g and 25g. There are two kinds of filling equipment: vertical machine and horizontal machine, but the powder inclusion problem often occurs in vertical machine affects the packaging quality of products. Horizontal packaging equipment adopts the method of making bags before packaging in the packaging process, so it will not cause powder inclusion. Therefore, the high-speed horizontal filling machine has become a preferred equipment for milk powder production enterprises. In addition, milk powder is sticky and prone to problems during filling. The equipment that can achieve perfect filling through the vibration of each station is also what dairy enterprises want to have. It is particularly worth mentioning that the modular design of bag packaging equipment will become the focus of the needs of dairy enterprises with its convenient and fast characteristicsPostscript: throughout the current dairy packaging market, novel and diverse packaging forms emerge in endlessly, and packaging has also become an important factor that can affect the success or failure of dairy enterprises. Many dairy enterprises hope to promote product sales and expand their market share through innovative packaging forms. As we all know, each packaging form has a certain life cycle, and no dairy packaging can dominate the world. Therefore, the "new stars" in the field of dairy packaging continue to rise, which also brings a broad market space for many dairy packaging suppliers
source: packaging machinery
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