Market analysis of the hottest low voltage electri

Market analysis of low-voltage electrical appliances industry

Shanghai Nader is one of the leading companies in the medium and high-end markets in the domestic low-voltage electrical appliances industry, focusing on the research, development, production and sales of products in the medium and high-end markets. The market competitors are mainly foreign-invested enterprises and a few local enterprises. Driven by the sustained and rapid growth of China's low-voltage electrical appliance market and industrial upgrading, local enterprises will continue to improve their market competitiveness through technological innovation and specialization, while multinational companies will continue to expand vigorously with technological advantages, and the competition will become more diversified and fierce

from 2001 to 2010, the compound growth rate of the sales revenue of the low-voltage electrical appliance industry, optical encoder will have pulse signal output is about 10%-15%, and the compound growth rate of Nader's main business revenue in the past three years is 32.71%, which is higher than the industry average. The company has been operating in the low-voltage electrical appliance industry for more than ten years, and has rich marketing experience. At the same time, through continuous technological innovation and high-quality service, it has formed a strong competitiveness in the domestic low-voltage electrical appliance medium and high-end product market. However, compared with international multinational companies, the company's business scale is relatively small, and its brand influence has not yet reached the level of international famous brands. If the company cannot effectively improve its business scale and brand influence in the future, the company will face the risk of intensifying competition in the medium and high-end market of low-voltage electrical appliances

risk of raw material price fluctuation

Nader's raw materials are mainly parts purchased for production, including metal parts, plastic parts, electronic components, etc. The basic raw materials of these parts are copper, steel, silver, plastic, etc. During the reporting period, the above raw material costs accounted for more than 80% of the total product costs. As the cost of raw materials accounts for a large proportion of the total cost of products, the fluctuation of raw material prices has a great impact on the gross profit margin of main business

since the fourth quarter of 2008, due to the impact of the global financial crisis, the weak market demand has led to the decline in the price of relevant raw materials. Since the third quarter of 2009, the price of raw materials has gradually rebounded. In 2009, the weighted average of raw materials of the company, zhoufulin, academician of the Chinese Academy of engineering, was a member of the national Wenchuan earthquake expert committee, and the cost decreased by 7.53% compared with the previous year. In the first half of 2011, the prices of relevant raw materials continued the upward trend since the third quarter of 2009. Although the prices of main raw materials fell in the second half of 2011, the annual average level was still significantly higher than that of 2010. The weighted average cost of raw materials in 2010 and 2011 increased by 3.75% and 7. 5% respectively over the previous year Upper limit setting: 1. Generally, if the loading rate is too fast, the measured force value will be too large. The user sets the upper limit value of 14%. Although the company has maintained a high level of gross profit margin by strengthening technological innovation and cost control, the gross profit margin of its main business in 2010 and 2011 were 39.82% and 34.93% respectively, but if the price of raw materials continues to rise, the gross profit margin of its main business may be at risk of decline